Certain symbols are utilized to protect a person or business’s interests in certain types of intellectual property. These symbols include those utilized as service marks, trademarks, registered service marks, and registered trademarks. The trio of symbols associated with trade and service marks are: ™, ®, and ℠.
Don’t confuse a trademark with a patent, copyright or even protection of a domain address. When a person or business entity applies for a trademark, they are seeking protection of the name of their brand and logo on any goods that they sell or services that they render. Trademark applications are approved by the U.S. Patent and Trademark Office (USPTO).